The Breast cancer pink ribbon aimed to create a global community to support breast cancer patients, survivors and their families all over the world. Ribbons have been used to express solidarity on the part of the wearer with the identified cause since the early to late 20th Century.
The Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors, in the fall of 1991. The first breast cancer awareness stamp in the U.S., featuring a pink ribbon, was issued 1996. Breast Cancer Awareness Month each October, hundreds, if not thousands, of products are emblazoned with pink ribbons, colored pink, or otherwise sold with a promise of a small portion of the total cost being donated to support breast cancer awareness or research.
Nevertheless, promotion of the pink ribbon as a symbol for breast cancer has not been credited with saving any lives. Wearing or displaying a pink ribbon has been denounced as a kind of slacktivism, because it has no practical positive effect. Particularly sales promotions for products that increase pollution, have been condemned as pink washing (a portmanteau of pink ribbon and whitewash).
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